Peter is the Head of Media for Manchester Basketball having joined the club during its inception, having previously spent 11 years at Leicester Riders as their Head of Marketing.
Peter is also the CEO of branding & marketing consultancy 5or6 Ltd, who consult for Loughborough Sport (Loughborough University), Bolton Wanderers FC, St Andrews and elite track & field training environment ALTIS (Phoenix, USA) where he was the brand lead for eight years. Peter is also a visiting lecturer in branding at Loughborough Design School, Loughborough University having gained his doctorate from the same institution in design. Served as an advisory board member on marketing for Loughborough Lightning Netball franchise and a charity helping to support young athletes.
Worked on branding with professional athletes Luol Deng, Usain Bolt, Christian Coleman, Marcos Alonso, Nethaneel Mitchell-Blake and Isaiah Stewart.
